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More Fascinating Tales:

No. 10

Salesman approaching three women, who appear to be knitting.

The Psychology of the Times

Expecting a man, direct from the kerosene environment of the farm, to evolve a revolutionary idea in selling MAZDAS sounds romantic—but unbusinesslike.

Yet you can’t tell by the color of an engine just how it will pull.

Mr. Rothschild tells of an enthusiastic rube who flivvered until finally his clutch grabbed and he walked away with the star business in lamps.

From the length of his makeup and his country airs, plus his ability to get the money, he can well be called” Long Green.”

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Man in a dark suit, in front of a car, greeting a man in a light suit.

The Phlegmatic Man and Carbons

*Given the second award of $10.00 for the month of June.

Another story by Mr. Dowling, readers. That’s enough description for those who’ve read his previous stories. This time he tells us where his “MAZDA instinct” led him. MAZDA instinct probably means what the boys call a light-up or hunch and is the ability to see a lamp order when it’s considerably in the offing—might be called MAZDA-see. But to go on with the story—

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A group of men at a table. One of them is blowing smoke rings.

Boosting Westinghouse Street Series Lamp

Here is a fine example of New England Thrift. Mr. Perkins reaps three crops from one sowing.

First he has the satisfaction of seeing his town obtain better street lighting.

Second, he has the happiness of seeing a lamp contract grow from $300 to $2,500 a year; and,

Third, he wins a “How-I-Did-It” award by writing about it.

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Couple walking by a store at night.

Simple Thought of the Mind

Lamps in a sign or trim are like teeth in the face. If they’re all there and kept bright, they’re pleasing. Mr. Samakow suggests that it should be some man’s job to see that they’re kept that way. He’s right—he proved it.

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Possibly a family approaching a fancy store

How I Made Vacant Store-Windows Bring Big Business

*Given the first award of $15.00 for the month of June.

What is more unbusinesslike-looking than an empty window on a busy business street, with spider-webs and empty June-bugs ornamenting the corners?

Answer:-Nothing!

Then what is more deserving of first award in this issue than a workable-in-every-city suggestion that will beautify the windows, put in a deft endorsement of MAZDA and wired business places, and also help rent the store to a light-user ?

Answer again:-Nothing!!

Anything in the way to prevent you from accepting the June $15.00 for this story, Mr. Morse?

Answer on this line __________________.

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One man kicking another, with a crate of Mazda lamps in the background.

Convincing the Man from Missouri

It is the inalienable right of every man to kick and a great many take full advantage of it.

If the kicker is given leeway enough and is kept kicking he will eventually make enough misstatements to permit the kickee to show him his unreasonableness, just as Mr. Davenport did.

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