Everett Copies Released
The “Berry” edition, both hardcover and softcover, has been left in the capable hands of the Everett High School computer class.
MoCA Book Shop
Hitting the shelves of a bookstore near the Museum of Contemporary Art. And, a brief discussion on barcodes.
Following orders
In all likelihood, up to seven copies (two hardcover, five paperback) will be distributed in New England, though we will try to reserve one to wind up in South Carolina, despite the lower literacy rate there.
Westward Ho!
The edition that was intended for distribution in Greece has been redirected to Arizona.
It’s all Greek to us
We are pleased to announce that in a few weeks, the hardcover edition will be washing ashore on the island of Crete, which, we are told by a reliable informant, is in Greece.
Two Important Announcements
For the story deemed best by the Award Committee each month, $15 cash and $10 in Thrift Stamps will be paid to the contributor;
For every other story accepted for publication by the Award Committee, $2 in cash and $3 in Thrift Stamps will be paid to the contributor.
The Force of Example
It’s human nature, when there’s a job to be done to “let George do it.”
George had been doing the bright—lighting on one street for a long time—so Mr. Teller told him to lay off for a while.
The other merchant saw the light after it was turned out and shouldered the load with George.
—Another angle of selling for you.
“Showing” the Prospect
*Given the second award of $10.00 for the month or August.
When you can show a merchant that his monthly sales, as a direct result of an increase in window lighting, will jump from $600 to $900, there’s little room for sales talk.
Mr. Ober’s story might be a good one to show to a man who doesn’t believe that lighting is an investment.
Saturating a Town
*Given the first award of $15.00 for the month of August
Mr.Ballard is a thorough believer in saturation.
His story tells how, in the face of what gave evidence of insurmountable difficulties, he changed the wired houses in town from 0% to 90% saturation.
Last month he started to cop some extra dividends from “HOW-I-DID-IT.” He took first award—and this month he again pulls first award.
That’s 100% first-place saturation so far.
Invest the $30 in the Fourth Liberty Loan—Mr. B.
Studying the Customer’s Comfort
When it comes to cooking up a sale on a quick-fire argument—leave it to T-Kettle!
His story prompts us to ask: If he can sell an eleven-room wiring job on a case of erysipelas—what could he do in a case of St. Vitus dance?
Electric Light as an Investment for the Landlord
The landlord is always seeking ways and means to improve the comfort of his tenants.
Perhaps we should add—if it doesn’t cost anything.
It usually pains him to pay.
Mr. Alford has devised a painless method of paying that has started a hundred houses MAZDA-wards.
The Psychology of the Times
Expecting a man, direct from the kerosene environment of the farm, to evolve a revolutionary idea in selling MAZDAS sounds romantic—but unbusinesslike.
Yet you can’t tell by the color of an engine just how it will pull.
Mr. Rothschild tells of an enthusiastic rube who flivvered until finally his clutch grabbed and he walked away with the star business in lamps.
From the length of his makeup and his country airs, plus his ability to get the money, he can well be called” Long Green.”